OxRun LLC Minneapolis Est. 2011
OxRun: AI, marketing, and web development.
We build websites, deploy AI, drive leads, and help businesses scale. We are OxRun.
Founder-led, with a senior operator on every decision. We build the AI systems, websites, and campaigns that grow a business.
AI • Inbound Marketing • Consulting • Web Development
Current work
Building now
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Nasdaq: ASST | SATA
Director of Digital Strategy
Leads AI, web, and brand. Designed strive.com.
A structured finance company and asset manager that uses Bitcoin as its hurdle rate for capital. It was the first publicly traded asset manager to adopt a Bitcoin treasury strategy.
$2.4B in Bitcoin
29,462 BTC on the balance sheet
One of the five largest public-company Bitcoin treasuries
Source: strive.com/treasury
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Building True North
Powered by Strive.
The investment-grade Bitcoin platform: institutional research, live data, and risk models for Digital Credit and Bitcoin treasuries.
Live tools Bitcoin Treasury Tracker STRC ATM Tracker Digital Credit Dashboard
10.0M+ total views
189+ episodes
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Co-founder
Launched in 2019.
The #1 marketplace for buying and selling used EVs in the U.S. Built by enthusiasts for enthusiasts: EV-specific search, listings nationwide, and cash offers from a dealer network.
$400M+ in EVs listed since 2019
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Founder
Locally owned and operated.
Find the builder and the lot in one place: Twin Cities builders by city, every license checked against the state, and a Lot Finder mapping potential homesites across the metro.
400+ builders
20,000+ potential lots
7 metro counties
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Founder
More than a calculator.
The toolkit for Bitcoin ETF investors: options break-evens and strike tables in Bitcoin terms, covered-call and performance calculators, fund comparisons, price history, and guides. Every ratio comes from issuer disclosures and is recalculated daily.
ETFs supported
About OxRun
Since 2011, we’ve worked with businesses at every stage, from branding startups to guiding growth at multinational SaaS companies.
AI
Production AI, not demos.
OxRun founder Dan Oksnevad also directs digital strategy and AI at Strive (Nasdaq: ASST), a public company with over $2 billion in Bitcoin. There, his team builds the AI-powered financial models, live dashboards, and research tools Strive uses every day for financial modeling, engineering, and investor communications.
We bring that standard to every client: AI wired into your data and the way your company already works, from a single agent to teams of agents running in parallel. Your data stays protected: we build on business AI services that don’t train on client data, and each system can reach only what it needs.
Public examples, live on tnorth.com
- Digital Credit Dashboard Live dashboard Live market data, capital structure, and volatility across Digital Credit instruments.
- Bitcoin Treasury Tracker Live data Public-company Bitcoin treasuries, ranked live by BTC held.
- STRC ATM Tracker Financial model Daily estimates from minute-bar volume analysis, reconciled against SEC filings.
- Strategy 1M BTC Tracker Projection model A live countdown and projection model built on purchase history from SEC filings.
What do you want built with AI? Let’s talk
Services
What we do
We build at the frontier and ship to production: agents that take on real work, models inside your operations, and the sites, brands, and campaigns that turn it all into growth.
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AI Solutions & Integration
We put today’s most capable models to work inside the business: forecasting and pricing, research assistants grounded in your own documents, automated reporting, lead scoring, and segmentation, all connected to the data and systems you already run.
Proof See it live: the dashboards and research tools on tnorth.com
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Agentic Development
We design and build AI agents that run a workflow from start to finish, such as research, reporting, lead qualification, or operations. They work in your tools, with guardrails and a person signing off on the calls that matter. Shorter cycles, fewer handoffs.
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Web Design & Development
From first brainstorm to release: fast, accessible sites and web apps, structured to rank in search and to be read and cited by AI assistants. We handle live data and integrations, on a stack that fits your operation and your sales goals.
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Brand Identity & Creative
More than a logo: a brand story your audience connects with. We then build the voice and visual system around it, so it holds up across every site, deck, and campaign, with guidelines your AI tools can follow too.
Proof Driven Coffee Roasters: a brand we co-founded, built, and sold.
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SEO & Inbound Marketing
Search now runs through AI answers as well as results pages, and we build for both: technical SEO, content that earns rankings and citations, and an inbound flow measured from first visit to closed deal.
Proof Dotcom-Monitor, enterprise SaaS used by Fortune 500 companies and government agencies: rebuilt organic search from a Google penalty to 600+ monthly trials.
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Strategy, Sales Ops & Consulting
Business planning, positioning, and go-to-market, from startup launch plans to B2B market analysis, plus sales operations from lead intake to CRM, with AI handling the busywork and every stage of the pipeline tracked.
Proof Launched LoadView, Dotcom-Monitor’s load-testing platform, from $0 to $1M ARR, at a company with 10,000+ customers.
How we work
Measure > Improve > Repeat
We help you reach your goals, as a one-time project or on retainer.
- Measure Strategy grounded in data-driven metrics: a clear baseline, the right goals, and a plan to reach them.
- Improve Systems that move the numbers: websites, inbound marketing, automation, and AI.
- Repeat From analytics to forecasting, we keep optimizing what we’ve built for sustained ROI.
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One-time projects
A site, an app, a brand, or an AI build: scoped, shipped, and measured.
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Retainers
Ongoing support that runs the loop with you, month after month.
Whether you’re gearing up for organic expansion, preparing for a financing round, or building toward M&A, we partner with your executive leadership to design and implement strategies that deliver results.
Ventures & Exits
Our own ventures
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Exited
Driven Coffee Roasters
Co-founded and grew from $0 to $5M+ in annual revenue, then exited in 2024. Built across direct-to-consumer, wholesale, and retail, from two founders to a team of 12+, with 20%+ growth year over year and no outside investors.
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Exited
Voyager Snack Co
Launched as Driven’s sister company and built from startup to exit. A leading snack manufacturer and wholesaler for national fundraising programs, including school fundraisers.
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Exited
Bavarian Motorhaus
Co-founded in 2011 to part out salvage and insurance-auction BMW M cars, supplying parts dealers, race teams, and owners nationwide. Billed as the #1 source for used BMW M parts in the U.S., it was acquired by the country’s largest BMW parts recycler.
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Venture
Stravera Capital
Co-founded a Bitcoin-focused hedge fund and built its operating stack, from investor onboarding and LP reporting to research, with relationships across Bitcoin treasury companies and institutional allocators.
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Portfolio
Higher-Ed Lead Generation
A portfolio of education sites driving prospective-student leads to colleges and universities across the country, as a publisher partner of Archer Education (formerly Campus Explorer).
Prior clients
Clients we’ve partnered with
Working with local and global clients, we balance the technical side of development and marketing with the creative.
We ♥ our clients.
Behind OxRun
Dan Oksnevad
Founder
- Serial entrepreneur with multiple exits and 15+ years of launching and scaling businesses.
- More than a decade as marketing director in enterprise SaaS.
- Bitcoiner since 2017.
AI, marketing & web development from OxRun
Have a project in mind? Let’s talk.
We don’t just build websites; we create pathways to growth.