OxRun LLC · Dan Oksnevad · Minneapolis–St. Paul · Est. 2011
I build and grow digital businesses.
15+ years launching, scaling, and exiting businesses, from SaaS to specialty coffee to a Bitcoin hedge fund. Today I’m Director of Digital Strategy at Strive, building True North, and I ship software with AI agents.
- Multiple exits
- $0 → $5M+ revenue Driven Coffee
- $0 → $1M ARR LoadView
- Bitcoiner since 2017
As profiled in The Wall Street Journal
Current work
-
Strive (Nasdaq: ASST | SATA)
Director of Digital Strategy
A Bitcoin treasury company focused on increasing Bitcoin per share.
-
Building True North at Strive
An investment-grade Bitcoin platform with research, live data, and shows on Digital Credit and Bitcoin treasury strategy.
-
Co-founder
The #1 online marketplace for used EVs in the U.S.
-
Founder
A directory matching homeowners with Twin Cities builders.
-
Founder
Converts IBIT option strikes and premiums to equivalent Bitcoin prices.
Capabilities
-
AI & agentic development
Shipping production sites, web apps, and migrations with AI coding agents. Recent work: btcetfcalc.com, homebuildersmn.com, and a full rebuild of a multi-site WordPress portfolio as static sites on Cloudflare.
-
Growth & digital strategy
SEO, paid media, lifecycle email, and conversion. At Dotcom-Monitor: organic rebuilt from a Google penalty to 600+ monthly trials, CPA down up to 75%, and email open rates from under 20% to 45–70%.
-
Brand, content & media
Brand, content, and community. Built Driven Coffee from zero to $5M+ in annual revenue; now building True North into the financial media platform for Bitcoin and Digital Credit investors.
Track record
-
2026–
Strive · Director of Digital Strategy
Building True North into the financial media platform for Bitcoin and Digital Credit investors.
-
2025
Stravera Capital · Co-founder & Managing Partner
Bitcoin hedge fund. Wound down, with capital returned to LPs.
-
2019–
Find My Electric · Co-founder
CEO 2019–2023, now advisory. The #1 online marketplace for used EVs in the U.S.: 90%+ organic traffic, profitable without outside funding.
-
2017
Bitcoin · Bitcoiner since $1,200
-
2014–2024
Driven Coffee Roasters · Co-founder & Partner
$0 → $5M+ annual revenue, 20%+ year-over-year growth, 12+ FTE, bootstrapped. Exited 2024.
-
2012–2025
Dotcom-Monitor · Marketing Director 2014–2025 · Marketing Manager 2012–2014
EOS leadership team at a global SaaS with 10,000+ clients and a $1M+ budget. Launched LoadView, $0 → $1M ARR.
-
2011–
OxRun · Founder
Holding company for my digital properties, strategic consulting, and advisory work.
-
2006–2018
Dan Oksnevad Photography · Founder
Award-winning, published studio.
-
Earlier
Bavarian Motorhaus · Co-founder
BMW parts reseller. Sold.
-
Education
Trinity International University · BA, Marketing & International Business
Earlier ventures and clients
-
Exited 2024 -
-
-
-
-
-
-
-
-
-
-
-
About
I’ve spent 15+ years launching, scaling, and exiting businesses: a specialty coffee brand grown to $5M+ in annual revenue and exited, the leading used-EV marketplace in the U.S., 13 years at a global SaaS platform, the last 11 as Marketing Director, and a Bitcoin hedge fund. OxRun is the company I’ve run since 2011. It holds my own properties and the occasional advisory engagement.
I’ve been a Bitcoiner since $1,200. The Wall Street Journal profiled me for holding about 90% of my portfolio in Bitcoin, a year before I joined Strive full time. Today I’m Director of Digital Strategy at Strive, building True North into the financial media platform for Bitcoin and Digital Credit investors. Most of what I build now, I build with AI.